Fashion has been taking over the advertising world for years now. Fashion advertising is focused on getting the audience to wear your clothes. The company tries to get the audience to feel that if they wear their clothes, they will be sexy, cool, popular, etc. Advertising for fashion in a large part is focused on the brand or logo of the brand. This strategy will only work for companies whose logo or brand is well-known such as Polo. Another way fashion advertises is by having celebrities wear their brand name clothes and for people to see them in it which will make many of their fans go out and cause the sales to rise. The bottom line is that fashion advertising works towards appealing to the emotions of the people who would wear specific types of clothing.
It sounds to me like the fashion industry is all about leverage over the common society. Those who idolize these celebrities that wear the latest fashion will do anything to be like them even if its the same clothing. I guess thats the way it is. Like the saying goes imitation is a form of flattering.
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